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About

A brand identity for a decades-old VC firm to visually align with new investments in AI & cybersecurity.

Allegis Capital needed a refreshed look to represent their first principles, firm perspective, and innovative edge with a stronger voice than a traditional team of VC operators.

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Scope Brand Identity, Website Design, Additional Collateral
Timeline Ongoing
Team Studio Lead, CFO & Managing Partner

The Vision

A refreshed identity and web presence that gave the firm a stronger voice while staying grounded in its first principles.

The project focused on restructuring the firm story, elevating the visual system, and creating a flexible set of web compositions that could support partner bios, investment theses, and portfolio storytelling.

Services

Website designVisual strategyBrand refinementEditorial layoutsCreative directionDigital design

Deliverables

  • Homepage and interior page concepts
  • Refined typography and visual system
  • Editorial content modules for insights and team pages
  • Guidelines for extending the site across future content

What Shifted

  • A more differentiated firm presence in a crowded VC landscape
  • Clearer storytelling across portfolio and thesis content
  • A modular design language the team could keep building on
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Let's level up your brand design game.

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