A brand and web identity that made an early-stage AI finance company launch-ready.

Sidelines needed a sharper visual system and a clearer web presence to pitch investors, sell to customers, and look credible in a space where 88% of US finance leaders say their finance function is already using AI.

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Scope Brand Identity & Website Design

Timeline 3 weeks

Team Studio Lead & Founder

The Vision

The founders had been in the trenches of investment banking and private equity themselves, so they built Sidelines.

We developed a compact identity system, website visual direction, and launch assets that could help a seed-stage company show up credibly against more established competitors without feeling stuffy or outdated.

Services

Brand identityWebsite designCreative directionInvestor deckPhotography stylesLogo design

Deliverables